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What Would Jesus Tweet?
By Jason Menard What Would Jesus Tweet? If Facebook will not come to Muhammad, then would Muhammed log on to Facebook? And what is the role of religion on social networking? For obvious reasons, this...
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Rainbow Oreo Not About Marketing; It’s About What’s Right – in Black and White
By Jason Menard The rationale behind publishing a multi-coloured Oreo in support of gay pride is starkly black and white – it’s the right thing to do, despite the fact that there is little to no chance...
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What Happens in the Board Room Should Stay in the Board Room
By Jason Menard When it comes to trying to connect with their audiences, business spokespeople need to paraphrase the old (and somewhat overused) Las Vegas tag line: “Whatever happens in the board room...
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Canada’s London Has an Inferiority Complex
By Jason Menard The eyes of the world will be on London in just a few short weeks — and it appears that our civic inferiority complex will be on full display. Highlighted by a laser light show; edged...
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My Letter to The Gazette and Western’s USC
Here is a copy of the letter I sent to principals involved in The Gazette/USC issue that I truly hope provides all parties involved a little perspective. What both sides need to remember is that...
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Marketing Downtown: Less ‘Should,’ More Filling a Need
By Jason Menard It’s not enough to build it and hope they come. And while the downtown master plan is visually appealing, core proponents can’t be blind to the fact that the most important thing to see...
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Singular Focus Leads Only to Multiple Problems
By Jason Menard, I opened the paper today and I was amazed at what I read. It just seemed all so familiar. A city, reeling from mayoral scandals and political impropriety, is concerned about how it’s...
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Site Update
By Jay Menard I re-launched my blog back in September 2010, and recently felt it was time for a little update. Nothing too crazy. This site is now fully responsive, so now you can enjoy it staring into...
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Filling Out My Dream Team Roster
By Jason Menard It’s been proven over and over in sports that success does not come exclusively by having the best players — it’s having the best team that wins championships. After all, even on the...
View ArticleLamentations Don’t Pay the Bills – You Get What You’re Willing to Pay For
By Jay Menard, With yesterday’s announcement of the Postmedia/Torstar swap of 41 newspapers, with the intent of shutting them down, the online world was above with lamentations about the loss of...
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